The work. The wit. The dog.
PUG.
& PEARL.
Retail know-how. A healthy eye roll.
And a dog with her own following.
Welcome to our little world.
Two sides. Same personality.
Pick your world.
Practical tools for the floor.
A little attitude for everything else.
01 / Retail, unfiltered
FLOOR
DEFENSE.
For the people running the floor.
Field guides, retail realities, and tools that start where the corporate playbook stops.
02 / Pug’s PearlsSmall dog. Main character.
Pearl’s personality, front and center. A little sparkle. Plenty of attitude.
A point of view, not a mission statement.
Life’s too short for bad displays
and boring T-shirts.
A little work. A lot of personality.
The faces behind it all
He runs the floor.
She runs the show.
I’m Durwood. Most people call me Pug. After more than 25 years in retail, I’ve collected a few useful lessons—and a few things worth an eye roll.
Floor Defense is where those lessons go to work: practical thinking for the people who actually have to run the store.
Pearl? She brings the personality. Pug’s Pearls puts it on a T-shirt. This is the home for both of us, and everything we’re making.
Pearl’s corner / Featured design
ONE PEARL.
MANY MOODS.
ALL ICONIC.
Pink sunglasses. A string of pearls. Absolutely no interest in blending in. Meet Pearl’s Popped.
Meet Pearl’s style