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PUG & PEARL.A little work.
A lot of personality.

Floor Defense / By Pug

RUN THE FLOOR.
NOT THE MYTH.

Corporate has a playbook. You have a store to run. Field guides and practical thinking for the people making retail happen.

Explore the collection

Corporate mythRetail realityThe confessionNow do this

From the floor, for the floor

The field collection.

Choose a topic. Get a feel for the thinking. Browse the full shop on Gumroad.

6 titles

Floor Defense / Pug — Retail Unfiltered

Corporate
Visits.

FIELD GUIDE / PDF

Corporate Visits

Prepare for the visit without losing sight of the business.

Floor Defense / Pug — Retail Unfiltered

LOWEST RING.
HIGHEST BAR.

FIELD GUIDE / PDF

Lowest Ring, Highest Bar

The gap between what the floor carries and what the floor gets.

Floor Defense / Pug — Retail Unfiltered

SIGNAGE.
MAKE IT
MAKE SENSE.

FIELD GUIDE / PDF

Signage

The sign, the offer, and the register should agree.

Floor Defense / Pug — Retail Unfiltered

PROTECT
YOUR
FLOOR.

SCHEDULING / PLAYBOOK

Scheduling

Coverage, handoffs, and the work around the work.

Floor Defense / Pug — Retail Unfiltered

THE LANGUAGE
OF RETAIL.

RETAIL / LEXICON

The Language of Retail

Corporate language. Field translation. Eye roll included.

Floor Defense / Pug — Retail Unfiltered

CONFESSIONS
OF A RETAIL
WHORE.

THE COLLECTION / INTRODUCTION

Confessions of a Retail Whore

Meet Pug’s voice and the world behind the field guides.

This is an introduction to the collection. Current releases, formats, and pricing are listed in Pug’s Gumroad shop.

Browse the Gumroad shop

Retail, unfiltered

“Do better” is not a plan.

Start with what’s real. Then do something useful about it.

The approach

Less theory. More floor.

01 / THE MYTH

What they said.

The ideal version. The neat slide. The assumption everyone’s supposed to work around.

02 / THE REALITY

What happened.

The customer, the shipment, the payroll, and the actual people in the building.

03 / THE CONFESSION

Let’s be honest.

The part we all recognize, even if it never makes it into the recap.

04 / NOW DO THIS

Make it useful.

A concrete next move you can take back to your store.